CNN Indonesia TV Broadcasting Media Business Strategy 2023 – 2025

Popular and high-value news programs on CNN Indonesia TV are essential for educating the audience presenting positive aspects of various situations. These play a significant role in business unit's connection to convergence strategy established by Transmedia Group. This research aims formulate comprehensive from 2023 2025, achieve competitive edge over other television channels Indonesia. The method employed this study was descriptive qualitative approach, which involved conducting interviews with professionals focused aspects, including business-related matters, contextual analysis, opportunities, conditions. document utilized explore information obtained sources within Indonesia, company's reports, operating systems, operational processes. strategic sharpening framework employed, entailed analyzing current practices, identifying key elements success, profile performing SWOT utilizing TOWS Matrix, creating Internal-External Matrix. steps were taken derive future recommendations. results is should implement some strategies, namely Continuous programming (PPT), Expansion new audiences (PAB), Optimization (MAS). needs enhance its viewership advertising revenue distinguishing itself competition capitalizing ability attract share market. Therefore, it imperative corporate that could adapt anticipate changes environment. Keywords: strategy, cnn indonesia tv, media broadcasting, television, tows matrix